By Robert Oppenheim
This new source offers the entire details essential to advertise a salon successfully and inexpensively, for development and holding an effective customer base. With a wealth of straightforward and artistic how one can allure consumers and bring up revenues, one hundred and one Salon Promotions is dependent upon easy, easy-to-learn equipment for construction and conserving a profitable salon on a shoestring funds. Readers will capitalize at the climate, reap the benefits of vacations, community with different execs, gift consumers to make sure repeat company, and lots more and plenty extra. just a few of what you are going to research comprises:
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Additional info for 101 Salon Promotions
AND LOCAL CANDIDATES THEMSELVES INTO Chances are you can find everyone’s address in the telephone directory. If they’re unlisted, write to them care of their local campaign headquarters. YOUR SALON FOR FREE Make sure the envelope reads PRIVATE & CONFIDENTIAL. TO BE OPENED ONLY BY [NAME OF PERSON]. SALON SERVICES. Tell them you know how harried their schedules must be. Tell them you’re willing to shift your schedule around on short notice to accommodate them. And tell them that the services they receive will be with your compliments.
Analyze the hair, and give it the best kind of treatment you know how to give. A ten to fifteen minute scalp massage to begin with will relax the client and make her happy that she came. Shampoo the client’s hair with the mildest shampoo you have. Tell her what you’re doing and explain why. ) Now comes the conditioning treatment. Remember, the client or potential client who really cares about her hair can be a source of income for years to come. Don’t do any kind of quickie job on her. Use a heavy-duty conditioner.
You can keep it in great condition, but sometimes those ends have been subjected to so much protracted abuse that a haircut is the only solution. Now you’ve got a cutting client in addition to a conditioning client. Suggest products for the client to use at home. Tell her how to use them. Suggest that she massage her own scalp several times a week. Suggest that she buy a humidifier to put moisture into the air of her dry, heated home. Will she see a difference in even one treatment? Of course she will.
101 Salon Promotions by Robert Oppenheim